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Cultivating a Customer-Centric Culture

Jeanne Bliss and Santiago Jaramillo


About the webinar:

Did you know 68% of consumers would actually pay more for a product or service if it meant getting a better customer experience? Enabling and empowering employees to provide a high-level customer experience is essential to business success, but building that customer-centric culture requires full alignment between HR, the C-Suite, and beyond.

Listen to international thought leader and Founder of CustomerBliss, Jeanne Bliss, along with employee engagement expert and author, Santiago Jaramillo, for a discussion on why employee engagement and customer experience go hand-in-hand, and how a customer-centric culture can help you improve business results.  

Jeanne and Santiago provide actionable takeaways and best practices for aligning your executive team around culture to improve customer experience and retention.

Want to see how Emplify can help your company? Click below to get in touch.

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jeanne bliss headshot

Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne guides C-Suite clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

Jeanne pioneered the role of the Chief Customer Officer, holding the first-ever CCO role at Lands’ End, Microsoft, Coldwell Banker, and Allstate Corporations. Reporting to each company’s CEO, she moved the customer to the strategic agenda, redirecting priorities to create transformational changes to each brand’s customer experience. She has driven achievement of 95% loyalty rates, improving customer experiences across 50,000-person organizations.

Her ability to effectively guide leaders and companies to earn customer-driven growth is based on these experiences as a practitioner for over 20 years working across organizations to unite the C-Suite and organizational silos.

Santiago Jaramillo

Santiago Jaramillo is a nationally-recognized expert and keynote speaker on employee engagement, and the co-author of Agile Engagement, an Amazon best-selling book that provides employers with a framework for measuring and improving employee engagement.

As the CEO and co-founder of Emplify, Santiago leads a team of engagement experts in their mission to provide more reliable employee engagement insights for better decision making. Santiago has spoken to and trained thousands of CEOs and HR leaders across small, mid-market, and Fortune 500 companies on the importance and business value of employee engagement.

In 2013, Santiago was named to Inc. magazine’s “30 Under 30” list and was also invited to the White House for recognition of his entrepreneurial contributions through the Champions of Change program. More recently, he received the award for Indiana Latino Businessman of the Year in 2016.