Cutting Through the Clutter of Internal Communications

How well are you communicating your most important company information to employees? The answer has as much to do with the medium as with the message. And most of the time, that message isn’t being received.
The problem of disconnected communication channels at work isn’t a new one. Companies have been trying to figure it out for years by communicating with employees through snail mail, paper memos, faxes, emails, intranets, digital signage, and more.
So why do 74% of employees feel that they’re missing out on company information and news?
Perhaps you’ve experienced challenges with some of these common communication methods:
If we trace the problem of disconnected mediums back to its original source, the challenge lies in the inability for company leaders and managers to properly disseminate the things they decide at the executive level (company mission, vision, values, strategy) to employees. All too often, leaders leave their meetings with good intentions to share their decisions out with the rest of the company, but their all-hands meetings and town halls (a mere four times a year) aren’t enough for employees to internalize the company’s most important messages.
While the peer-to-peer communication space is crowded right now (with the onset of tools like Skype, HipChat, Skype, etc.), it’s the leader-to-employee communication chain that really needs work. What leadership and managers say to frontline employees about why the business exists and why they should care has the biggest direct impact on employees’ engagement.
When leaders think about solving the problem of employee disengagement, they often turn to internal communication to “blast” messages to employees through an often archaic and unengaging medium. But perhaps the best way to keep information top-of-mind year-round is by housing it in the device that they already have with them. With a branded mobile app, companies can align employees to their mission and vision, communicate key information, and connect them with other peers—all while tracking their usage to discover their overall engagement.
By contacting employees (with quick, digestible reminders, announcements, employee recognition, quick polls, and more), you can reach them directly on their phone’s home screen so your messages aren’t missed.